01425 470360
Home- Toolkit For Promoting Events
- The Event Promotion To Do List
Pre-event promotion
- Decide on your promotion budget
- Audience research - where/ how can you target them
- Create your promotion plan (a Gantt Chart will help you stay on track)
- Get any physical promotional branded materials printed/created
- Organise your partnerships/sponsorship and supply them with promotional materials
- Book any printed advertising
- Create your ‘event page’ on your website and publish it
- Write and schedule blogs surrounding your event
- Send out your first email invitation to your guest list – include links to your website event page
- Announce the details of your event on your Social Media channels
- Create a Social Media schedule so you are sending out updates and relevant information on your event often
- Set up and schedule paid social advertising
- If you are using flyers/posters – send these out to consenting businesses
- Prepare and send out your press release to relevant publications
- Send out reminder emails to your guest list
Promotion during the event
- Lay out your branded materials or be available to hand them out to attendees on arrival
- Start posting live updates on Social Media before guests even arrive
- Implement your methods of data collection and actively encourage participation
- Promote your next event / business to your audience during the event
- Try to get people to sign up to your next event there and then
Post event promotion
- Send your ‘thank you for attending’ email to attendees and a ‘here is what you missed’ email to those who didn’t make it
- Pull together all your photographs and create an image gallery on site
- Start blogging about your event
- Send another email out to your database linking to your blog and photo gallery
- Post blogs and image galleries on social media
- Perhaps send out another press release post event detailing anything significant from the day (e.g. money raised for charity, records broken, business developments etc.)
- Analyse the success of your paid advertising
What to do next
Interested in taking out event liability insurance? Buy your policy online today or receive an instant quote.
Get a quote
Proposal form
Download an insurance proposal form and post, email it or fax it to us on 01425 474905.
Enquiry form
Alternatively fill out the enquiry form and we will call you back.
Underwritten by:
Bspoke Underwriting Limited policies are underwritten by Watford Insurance Company Europe Limited.
