When you send out your event invitation emails, you don’t want to overload the recipient with information.
Keep it simple and give the essential details such as date, time, location and most importantly, the reason why they would want to attend this event. You can then link to more information on your website or include an area for signing up to the event.
If you are charging for your event, you might want to include ‘early bird’ prices to encourage faster sign ups to the event. Send these emails out to your existing database of clients, customers or contacts. You can also buy marketing data lists; however, the response rate will be much lower than that of your own, personal list of contacts.
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